Customer Reviews Content Rules for Dealers

What Belongs in a Review

Your own business's first-hand experience with a customer, in a real transaction or attempted transaction with you.
Facts you could back up from your own records: paid on time, missed three pickups, refused delivery twice, was polite and prepared.
A star rating that matches what you wrote.
Only transactions from on or after the date your customer notice went live.

Any reference to race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or another protected characteristic.
Statements or guesses about a person's physical or mental health.
A background check result, anything from a Form 4473 or other firearms record, or what the person bought or tried to buy.
An accusation of any crime other than payment fraud you can document.
Verdicts about character stated as fact. "Refused delivery twice" is a fact. "He is a scammer" is not.
A home address, date of birth, driver's license, Social Security or card number.
Anything you heard from someone else, and anything about a person who was not your customer.
Anything posted to get even, to pressure someone, or to win a payment dispute.

A fraud report is a serious statement about a person, so it carries a higher bar than a review.

It must fit one of the listed kinds of payment fraud: chargeback, unauthorized or stolen card, identity mismatch, bad check, reshipping scam, or other payment fraud.
It must include documentary evidence such as the chargeback notice, the returned check or a police report. Only our moderator sees the evidence.
Keep the originals for seven years.
If you later learn you were wrong, for example the chargeback is decided in the customer's favor, withdraw the report right away.

A 2AData reviewer approves or rejects each submission. If it is rejected you see the reason and may submit a corrected version.
We never edit your words. You are the author of what you submit, and approval is not a statement by 2AData that it is true.
We can remove anything, and suspend any dealer, at any time.

A customer can read what you wrote, add a response that other dealers will see, and dispute it.
You then have 30 days to reply with what supports your submission. No reply means it is removed.
A 2AData reviewer decides every dispute and both sides are told the outcome.

Look a person up only in connection with a transaction they started with your business.
Never share, sell, publish or bulk copy what you see, and never use it for marketing or for decisions about credit, insurance, employment or housing.
If you turn a customer away because of it, tell them, and point them to Request My File.
The decision to complete a sale is always yours alone. Information here comes from other dealers and is not verified by 2AData.